We loved this post by SocialAppsHQ.
“Ultimately, all content, unless it is private communication, strives to be social. As a result, social media will be part of every business unit.” – Curtis Houglad, Social Media Thought Leader
As we all know, in just a short time social media has almost completely changed the face of online marketing. Social Media Marketing can enhance your company’s online visibility, strengthen relationships with your clients, and expand word-of-mouth advertising.
As Social Media has gained its popularity, it has now become the priority of every small & big brand. However, most of us are still confused!
We have put together core concepts that are basis of social. These concepts should give you ideas on how to think about social –
How to start thinking Social?
Think what motivates you to buy someone’s product and inculcate that into your own business to make your consumers feel good.
People like personalization – E.g. LinkedIn, Facebook have personalized their page with the features like search results, news feed, invite friends etc. You can do that too.
People like hanging out with other like minded people – Either converse directly with them or, be a conversation enabler between consumers. Hosting a discussion forum or, enabling users to create their own groups work well e.g. Facebook groups, Quora, Yahoo Answers and Groups are examples of creating a community has helped increase their reach.
Recognition always works – If you have users who contribute by going above and beyond, recognize them. E.g. SEOMoz Top Users, Top Fans app and other leader boards are very powerful in motivating customers.